Also known as “over-the-top” (“OTT”) content provider or aggregator. These terms refer to firms that offer video programming content to consumers over the Internet by means of websites and other applications. Well known OVDs currently include Netflix, Hulu, NOW TV, and Whatever TV, but new companies spring up almost overnight. As more video content becomes available online, OVDs are increasingly seen as a competitive threat to the traditional pay-TV model used by cable operators and other multi-channel video programming distributors (“MVPDs”). However, OVDs are for the moment limited in their ability to compete because content owners are free to withhold popular video programming from online distributors.
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