Online Video Distribution (OVD) presents a long-term threat to the traditional broadcast model of information distribution, and this is why traditional MVPDs (multichannel video programming distributors such as cable operators and satellite television providers) are attempting to control the future of OVD via various “TV Everywhere” initiatives. As we draw nearer to the tipping point at which cable TV gives way to OVD, we will see various bumps along the way, some of which will be good for consumers.
For example, a la carte programming tiers may be one indirect benefit of competitive pressure being applied to traditional MVPDs by online video distribution.
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