Home / Articles / Blog / Is online video distribution impacting cable subscription numbers?

Is online video distribution impacting cable subscription numbers?

While it’s tempting to attribute these losses as an indication that online video or “over-the-top” or “OTT” video distributors are finally poised to take significant market share away from traditional MVPDs, the Kagan report points to a weak economy with high unemployment as the primary drivers.

However, other studies and media articles suggest that online video distribution may be contributing to cable’s subscriber losses.

For example, there is an often-cited study by Strategy Analytics which shows that 13% of Americans surveyed plan to cut their cable within the next 12 months. According to this study, these demographic pockets are young, educated and affluent – in other words, those people most likely to get their video fix from a laptop or mobile device in lieu of the living room television set. (Coincidently, we can assume that a large portion of this demographic are MDU or condominium residents.)

If online video distributors threaten traditional cable and satellite MVPDs (to the extent that traditional providers are pushing various “TV Everywhere” platforms in an attempt to control the evolution of online video distribution), they do it without any assistance from regulators, Congress or the courts.

See my article, “No Online Cable System – for Now,” and my new (brief) follow-up, “Still No Online Cable System – Sky Angel vs. Discovery Channel,” soon to be posted in the Articles section of this website.


"Our 399 unit condo decided to move from a bulk cable service contract to a competitive cable service environment. Carl helped us manage the complicated process of terminating the multiyear bulk contract ...


 MBC logo Final jpeg

Member, Board of Directors
Multifamily Broadband Council (MBC) 

In wake of the FCC’s Notice of Inquiry called Improving Competitive Broadband Access to Multiple Tenant Environments, competitive access to multi-tenant properties is again a burning public policy issue. We intend to summarize the controversy in a series of blog entries in the coming weeks.

Recent Articles

FCC Proposed Expansion Of the OTARD Rule

Providers should explore the possible implications of the rule change and share comments with the ... MORE

Question of the Day

Contact Info

Carl Kandutsch Law Office
2520 Avenue K, Suite 700/760
Plano, Texas 75074
Telephone: (214) 427-5354
Mobile: (207) 659-6247

Connect with me on linkedin_icon twitter_sm


The Kandutsch Law Office has been selected by Broadband Communities Magazine as one of the nation's "Top 100 Technology Providers" for 2012, 2013, 2014 and 2015   

summary_icon Click Here For a Free Comprehensive Executive Summary

©2014 Carl Kandutsch Law Office
Disclaimer  |  Privacy Policy
Attorney Website Design by The Modern Firm