Home / Articles / Blog / Netflix Looking for Cable Alliances

Netflix Looking for Cable Alliances

I have written in this space that in a best-case scenario, OTT video threatens and has the potential to radically disrupt the broadcast media model used by traditional MVPDs. Before this happens, MVPDs will try to absorb the disruptive technology so that it conforms to the existing business model. It is this context that I see the pressure on MVPDs to move toward a la carte programming tiers, and also a recent new item concerning the effort of one prominent online video distributor, Netflix, to form alliances with cable operators. Under this model, Netflix would become another premium movie channel, like HBO. Netflix’ move is motivated from the cable side by cable’s “TV Everywhere” initiatives, such as Comcast’s Streampix and Verizon’s partnership with Redbox to compete with Netflix.

“If Netflix could transition its subscriber base to cable, and attract new subscribers to a premium service, that could mean more revenue for cable operators including Comcast to woo cord-cutters back to the fold, and forge a new path to long-term survival for Netflix. It could be a win-win for strange bedfellows, who may find themselves snuggled up, streaming (and dreaming) of new revenue opportunities together.”


"Our 399 unit condo decided to move from a bulk cable service contract to a competitive cable service environment. Carl helped us manage the complicated process of terminating the multiyear bulk contract ...


 MBC logo Final jpeg

Member, Board of Directors
Multifamily Broadband Council (MBC) 

Recent Articles

Internet Choice in Apartment Buildings

DEK: San Francisco is considering legislative changes to increase apartment dwellers’ choices of internet providers. Unfortunately, this type of ordinance ... MORE

Question of the Day

  • Question of the Day #3 -- What is an “ROE Agreement”?

    When a service provider enters an MDU property for the purpose of providing services to residents, it is necessary and appropriate that the owner sign an ROE Agreement with the service provider because the service provider is entering, operating on and generating a profit on private property and the most basic characteristic of private property is the owner’s right to exclude . . .

    Continue Reading

Contact Info

Carl Kandutsch Law Office
2520 Avenue K, Suite 700/760
Plano, Texas 75074
Telephone: (214) 427-5354
Mobile: (207) 659-6247

Connect with me on linkedin_icon twitter_sm


The Kandutsch Law Office has been selected by Broadband Communities Magazine as one of the nation's "Top 100 Technology Providers" for 2012, 2013, 2014 and 2015   

summary_icon Click Here For a Free Comprehensive Executive Summary

©2014 Carl Kandutsch Law Office
Disclaimer  |  Privacy Policy
Attorney Website Design by The Modern Firm